Last workshop with experts in the framework of the WHY project (H2020)

Within the framework of the WHY project, a feedback session was held on the results of the project’s research activities related to the creation of behavioural archetypes in the face of the energy transition, with experts from both sides of the Atlantic. The session began by presenting the results of causal modelling of the behaviour of people responsible for making investment decisions in the domestic sphere in Europe, focusing on four key aspects of the current energy transition: Mobility, Flexibility, Buildings and Household Appliances. The session continued with the analysis of the eight archetypes (types of users) identified in Europe, and their equivalents in Latin America. The most relevant factors of each archetype were analysed, coming from a taxonomy of 32 factors developed in WHY, stimulating debate among experts on the differences in the archetypes depending on their region (Europe or Latin America). Four discussion panels were organised, followed by a final consensus session. As a result, experts agree that the differences between both regions are due to socioeconomic variables specific to individuals (income, education, occupation, access to services, origin, etc.). In addition, other variables emerged, currently under study at WHY, related to sociopolitical, legal, sociocultural characteristics, equity and human rights. Causal modeling of human behavior in decision-making related to the energy transition allows us to better understand the needs that are sought to be met. In this way, the probability of success of interventions carried out through energy policy can be increased.